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As part of President Biden’s goal of having 50% of all new vehicle sales be electric by 2030, the White House issued a call to action in 2023 to all stakeholders in the private and public sectors to dedicate resources and make voluntary independent commitments in order to actively support this historic transition to electric vehicles (EVs). Stakeholders included automakers and suppliers, technology companies, advertising and marketing companies, retail property owners, non-profit organizations, philanthropic organizations, trade associations, State/local/territory/Tribal governments, schools and universities, community-based and neighborhood organizations. We highlighted EV Acceleration Challenge commitments in Spring 2023 and December 2023.

The EV Acceleration Challenge focused on four primary categories:

  • Tools and Resources: Develop tools or interactive resources that will help consumers, businesses, or state, regional, Tribal, or local governments understand and access EV incentives, and make informed new and used car-buying decisions that consider electric options.
  • Consumer Education and Support: Increase awareness among the public, and especially among groups with currently low rates of EV adoption, about how EVs work and the benefits they offer.
  • EV Fleet Expansion: Increase EV penetration in public and private fleets.
  • Community Charging: Expand access to EV charging in commercial and multifamily settings.

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